In This Issue: Raise the Gaze ============================= * Kurt C. Stange Articles in this issue subtly beseech us to move from ogling the ordinary to perceiving the possibilities at other levels of focus. They entreat us to raise our gaze from: * the medical to the social determinants of health1 * the policies and particulars of case management programs, to their effects on people and populations2,3 * caring for disadvantaged, disenfranchised individuals, to helping people participate in the political process4 * designing portals to enable patients to access personal health records, to assessing how this technology can be implemented in small and medium sized practices5 * referring to advising6 * rigor to relevance in research7,8 * bemoaning reductions in the contribution of family physicians to the child health workforce, to knowing some of the factors that underlie recent changes9 * lamenting that so many people die in the hospital, to understanding how family physicians can deftly take on different roles to help terminally ill patients spend their last days in familiar surroundings10 * depersonalized, inflexible, unsustainably expensive care in one health care system, to patient-centered, transparent, and affordable care in another system11 * literal to meaningful translation and communication12 * the personal turmoil of being the target of legal action, to the transcendent effects of helping another person13 Ian McWhinney observed that a uniquely important (and often unsupported and undervalued) facet of family medicine is “an acquaintance with the particulars.”14 The articles in this issue incite the notion that personal knowledge is vital to the effectiveness of primary care.15 They also remind us that a unique and essential element of the generalist approach involves iteration16—between the particulars of the person in front of us, the social environment that shapes their possibilities for health, and the systems that influence their health care. At whatever level we work in health care, the ability to periodically raise and lower the gaze increases the possibilities for doing good, and provides the opportunity to minimize unintended consequences.17,18 This iterative raising and lowering the level of focus is the essence of the generalist approach.16 It is the subtle need and the abundant opportunity to improve the station of vulnerable people, communities, and systems. ## Forthcoming A movement is trying to happen in the United States to cultivate a commons for integrated, personalized, and sustainable health care that releases resources upstream toward the social and environmental determinants of health. Some of these uprisings cancel each other out, as opposing individual interests undermine change. But others are uniting to trigger tides of transformation toward health care that is integrated, personalized, and relationship-centered. Into this foment, 8 family medicine organizations based in the United States have come together to inaugurate Family Medicine for America’s Health “to revisit the role of family medicine in view of these changes and to position family medicine with new strategic and communication plans to create better health, better health care and lower cost for patients and communities (the Triple Aim).”19 This new collaboration builds on the decade-old work of 7 family medicine organizations in the Future of Family Medicine project, which instigated a series of efforts to “renew the specialty to meet the needs of people and society.”20 This new plan is a small ripple, a starting point for iterative interactions in the big pond of US health care and other societal movements that demand a healthy populace. But the family medicine organizations are “all in,” and are committing a substantial portion of their resources to continuing to evolve a plan to improve family physicians’ ability to contribute to the emerging movement. There will be dampening forces. But also the possibility that the ripples of these organizations’ collective efforts will resonate with enough other forces and efforts to create a sea change towards a more rational, sustainable, and effective system. An article describing the initial steps of Family Medicine for America’s Health will be published online as an *Annals* supplement on October 23, 2014. We welcome your reflections at [http://www.AnnFamMed.org](http://www.AnnFamMed.org). * © 2014 Annals of Family Medicine, Inc. ## References 1. Trachtenberg AJ, Dik N, Chateau D, Katz A. Inequities in ambulatory care and the relationship between socioeconomic status and respiratory hospitalizations: a population-based study of a Canadian city. 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