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Research ArticleOriginal Research

Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

Dominick L. Frosch, Patrick M. Krueger, Robert C. Hornik, Peter F. Cronholm and Frances K. Barg
The Annals of Family Medicine January 2007, 5 (1) 6-13; DOI: https://doi.org/10.1370/afm.611
Dominick L. Frosch
PhD
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Patrick M. Krueger
PhD
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Robert C. Hornik
PhD
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Peter F. Cronholm
MD, MSCE
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Frances K. Barg
PhD
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Article Information

vol. 5 no. 1 6-13
DOI 
https://doi.org/10.1370/afm.611
PubMed 
17261859

Published By 
The Annals of Family Medicine
Print ISSN 
1544-1709
Online ISSN 
1544-1717
History 
  • Received for publication December 21, 2005
  • Revision received June 7, 2006
  • Accepted for publication June 26, 2006
  • Published online January 29, 2007.

Copyright & Usage 
© 2007 Annals of Family Medicine, Inc.

Author Information

  1. Dominick L. Frosch, PhD1,2,
  2. Patrick M. Krueger, PhD3,4,
  3. Robert C. Hornik, PhD2,5,
  4. Peter F. Cronholm, MD, MSCE6 and
  5. Frances K. Barg, PhD6
  1. 1Department of Medicine, University of California, Los Angeles, Los Angeles, Calif
  2. 2Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia, Pa
  3. 3School of Public Health, University of Texas Health Science Center at Houston, Houston, Tex
  4. 4Population Research Center, University of Texas at Austin, Austin, Tex
  5. 5Department of Medicine, University of Pennsylvania, Philadelphia, Pa
  6. 6Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pa
  7. 7Department of Family Medicine & Community Health, University of Pennsylvania, Philadelphia, Pa
  1. CORRESPONDING AUTHOR: Dominick L. Frosch, PhD, Department of Medicine, University of California, Los Angeles, 911 Broxton Plaza, Los Angeles, CA 90095-1736, dfrosch{at}mednet.ucla.edu
  1. A version of this report was presented at the 27th annual meeting of the Society for Medical Decision Making, San Francisco, Calif, 22 October 2005.

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1 Jan 2007
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Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising
Dominick L. Frosch, Patrick M. Krueger, Robert C. Hornik, Peter F. Cronholm, Frances K. Barg
The Annals of Family Medicine Jan 2007, 5 (1) 6-13; DOI: 10.1370/afm.611

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Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising
Dominick L. Frosch, Patrick M. Krueger, Robert C. Hornik, Peter F. Cronholm, Frances K. Barg
The Annals of Family Medicine Jan 2007, 5 (1) 6-13; DOI: 10.1370/afm.611
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  • An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs
  • Ethical drug marketing criteria for the 21st century
  • 'At-risk individuals responses to direct to consumer advertising of prescription drugs: a nationally representative cross-sectional study
  • The Politics and Strategy of Industry Self-Regulation: The Pharmaceutical Industry's Principles for Ethical Direct-to-Consumer Advertising as a Deceptive Blocking Strategy
  • Effects of Funding Policy Changes and Health Warnings on the Use of Erythropoiesis-Stimulating Agents
  • Relationships with the drug industry: More regulation, greater transparency
  • Le Canada devrait-il autoriser la publicite directe des medicaments d'ordonnance?: NON
  • Should Canada allow direct-to-consumer advertising of prescription drugs?: NO
  • Lack of Impact of Direct-to-Consumer Advertising on the Physician-Patient Encounter in Primary Care: A SNOCAP Report
  • Direct to consumer advertising of prescription drugs
  • On TRACK: Primary Care Opportunities for Filling Unmet Need
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