PT - JOURNAL ARTICLE AU - Sophia Papadakis AU - Adam G. Cole AU - Robert D. Reid AU - Roxane Assi AU - Marie Gharib AU - Heather E. Tulloch AU - Kerri-Anne Mullen AU - George Wells AU - Andrew L. Pipe TI - From Good to Great: The Role of Performance Coaching in Enhancing Tobacco-Dependence Treatment Rates AID - 10.1370/afm.2312 DP - 2018 Nov 01 TA - The Annals of Family Medicine PG - 498--506 VI - 16 IP - 6 4099 - http://www.annfammed.org/content/16/6/498.short 4100 - http://www.annfammed.org/content/16/6/498.full SO - Ann Fam Med2018 Nov 01; 16 AB - PURPOSE The purpose of this study was to examine the incremental effect of performance coaching, delivered as part of a multicomponent intervention (Ottawa Model for Smoking Cessation [OMSC]), in increasing rates of tobacco-dependence treatment by primary care clinicians.METHODS In a cluster-randomized controlled trial, 15 primary care practices were randomly assigned to 1 of the following active-treatment conditions: OMSC or OMSC plus performance coaching (OMSC+). All practices received support to implement the OMSC. In addition, clinicians in the OMSC+ group participated in a 1.5-hour skills-based coaching session and received an individualized performance report. All clinicians and a cross-sectional sample of their patients were surveyed before and 4 months after introduction of the interventions. The primary outcome measure was rates of tobacco-dependence treatment strategy (Ask, Advise, Assist, Arrange) delivery. Secondary outcomes were patient quit attempts and smoking abstinence measured at 6 months’ follow-up.RESULTS Primary care clinicians (166) and patients (1,990) were enrolled in the trial. Clinicians in the OMSC+ group had statistically greater rates of delivery for Ask (adjusted odds ratio [AOR] = 1.69; 95% CI, 1.05-2.72), Assist (AOR = 1.64; 95% CI, 1.08-2.49), and Arrange (AOR = 2.01; 95% CI, 1.22-3.31). Sensitivity analysis found that the rate of delivery for Advise was greater only among those clinicians who attended the coaching session (AOR = 1.65; 95% CI, 1.10-2.49; P = .02). No differences were documented between groups for cessation outcomes.CONCLUSIONS Performance coaching significantly increased rates of tobacco-dependence treatment by primary care clinicians when delivered as part of a multicomponent intervention.