Table 1.

Examples of Materials, Media, and Formats for Communication With the Public

MaterialsMediaFormats
  • Announcements

  • Posters, fact sheets

  • Pamphlets, brochures

  • Media releases

  • Social media posts

  • Signage at the clinic

  • Traditional media: radio, television, newspaper, telephone

  • Telehealth, public health information lines

  • Government websites

  • Social media: Facebook, Twitter, Instagram, Snapchat

  • Community leaders, organizations, health centers

  • Physicians’ offices, hospitals

  • Important messages highlighted, listed first

  • Large, clear font

  • Bullet points

  • Frequently asked questions

  • Images, diagrams, infographics

  • Color coded

  • Plain language

  • Targeted to specific groups: translated, culturally relevant

  • Note: Adapted from the Public Health Agency of Canada.12