Table 5

Comparing Groups by First-Ranked Responses For Mode of Risk Communication That Would Most Encourage Them to Take Medication

Explanatory Mode Compared With RRRCoefficientP Value
Absolute risk reduction
Numeracy−0.11.14
Follows horse racing0.02.96
Prefer pictures to numbers−0.14.27
Concern about heart attack−0.04.34
Pacific Islander0.10.58
Asian0.66.003
Natural frequencies
Numeracy−0.34.002
Follows horse racing0.89<.001
Prefer pictures to numbers0.60.02
Concern about heart attack−0.07.23
Pacific Islander1.55<.001
Asian1.44<.001
Odds
Numeracy−0.07.40
Follows horse racing0.53<.001
Prefer pictures to numbers−0.39.09
Concern about heart attack−0.15<.001
Pacific Islander0.33.38
Asian−0.04.77
Number needed to treat
Numeracy−0.05.64
Follows horse racing0.91<.001
Prefer pictures to numbers−0.27.12
Concern about heart attack−0.14.05
Pacific Islander0.47.38
Asian0.75.18

  • RRR=relative risk reduction.

  • Note: Multinomial logistic regression with first preference for relative risk taken as the reference group (n = 880, pseudo R2=0.05).