Table 3

Participant Responses to Other Questionnaire Items (N = 934)

ItemMean (SD)a
Concern about a heart attack4.1 (2.5)
Perceived likelihood of a heart attack3.7 (2.4)
Keenness to take medication7.0 (3.3)
n (%)
Prefer pictures to numbers516 (55.2)
Prefer people chart to bar graph468 (50.1)
Prefer positively framed to negatively framed statement650 (69.6)
 No preference211 (22.6)
Prefer doctor to give opinion rather than explain using numbers and/or pictures577 (61.8)
 No preference12 (1.3)
  • a Scored on a 10-point scale in which 1 = least concern/perceived likelihood/ keenness, and 10 = most concerned/perceived likelihood/keenness.