Participants’ Perceptions of Cholesterol
| Characteristic | Perception |
|---|---|
| What it is | Goop |
| Liquid | |
| Concentrated fats | |
| Saturated fats | |
| Where it is | Fat in the blood |
| Fat in your veins | |
| Fats in foods | |
| What it is associated with | Steaks |
| Pork | |
| Butter | |
| Lard | |
| Overweight | |
| What puts you at risk | Fatty foods |
| Impure foods | |
| Too little exercise | |
| Heredity | |
| Overweight | |
| What it does | Clogs arteries |
| Clogs veins | |
| Causes heart attacks and strokes |