Table 1.

Drug Advertisements Captured in Sample

Brand nameGeneric Product NameManufacturerAdvertised Indication
* Product claim advertisement only.
† Product claim and reminder advertisement.
‡ Advertisement promoted unnamed products that were identified on corresponding Web site.
Actonel*RisedronateProcter & Gamble, Cincinnati, OhioOsteoporosis
Allegra*FexofenodineAventis, Bridgewater, NJAllergy
Ambien†ZolpidemSanofi-Synthelabo, New York, NYInsomnia
Celebrex†CelecoxibPfizer, New York, NYOsteoarthritis, rheumatoid arthritis
Cialis†TadalafilLilly ICOS, Indianapolis, IndErectile dysfunction
Crestor*RosuvastatinAstraZeneca, Wilmington, DelHypercholesterolemia
Detrol LA*TolterodinePfizer, New York, NYOveractive bladder
Enbrel*EtanerceptImmunex, Thousand Oaks, CalifRheumatoid arthritis
Fosamax*AlendronateMerck, Whitehouse Station, NJOsteoporosis
Lamisil*TerbinafineNovartis, East Hanover, NJOnychomycosis
Levitra*VardenafilBayer, West Haven, ConnErectile dysfunction
Lipitor†AtorvastatinPfizer, New York, NYHypercholesterolemia
Nexium*EsomeprazoleAstraZeneca, Wilmington, DelGastroesophageal reflux disease
Diovan*‡ValsartanNovartis, East Hanover, NJHypertension
Diovan HCTValsartan & HCTNovartis, East Hanover, NJHypertension
LotrelAmlodipine & BenazeprilNovartis, East Hanover, NJHypertension
Plavix*ClopidogrelBristol-Myers Squibb, Princeton, NJAcute coronary syndrome
Prevacid†LansoprazoleTAP, Lake Forest, IllGastroesophageal reflux disease
Procrit†Epoetin AlfaAmgen, Thousand Oaks, CalifChemotherapy-related anemia
Singulair*MontelukastMerck, Whitehouse Station, NJAllergy
Valtrex†ValacyclovirGlaxoSmithKline, Middlesex, UKGenital herpes
Zelnorm*TegaserodNovartis, East Hanover, NJIrritable bowel syndrome with constipation
Zocor*SimvastatinMerck, Whitehouse Station, NJHypercholesterolemia
Zoloft*SertralinePfizer, New York, NYDepression, social anxiety disorder