Types of Requests and Clinical Roles in the Study
| Request Type | Major Depression Role | Adjustment Disorder Role |
|---|---|---|
| Note: A through F indicate the 6 standardized portrayals obtained by combining the request type and clinical role; numbers of visits for each portrayal are given in Figure 1. | ||
| Brand-specific request driven by direct-to-consumer advertisement: “I saw this ad on TV the other night. It was about Paxil. Some things about the ad really struck me. I was wondering if you thought Paxil might help me.” | A | D |
| General request driven by informational television show: “I was watching this TV program about depression the other night. It really got me thinking. I was wondering if you thought a medicine might help me.” | B | E |
| No request (symptoms only) | C | F |