Calculations of Estimates for Willingness To Pay (WTP)
| Variable/Attribute (Choice) | Coefficient β | WTP Calculation βj ÷ (−βprice) | WTP $ |
|---|---|---|---|
| Fee (price) | −0.033965 | – | – |
| Clinician-care setting (receive care from physician at private office) | 1.067227 | 1.067227/0.033965 | 31.42 |
| Appointment wait period (wait 1 day or more) | −2.789223 | −2.789223/0.033965 | −82.12 |
| Constant (seek medical care) | 5.698113 | 5.698113 / 0.033965 | 167.77 |