Proposed Public DTCA Disclosure Categories
| DTCA Data Category | Description |
|---|---|
| Expenditure amount | Monetary value ($USD) for promotion for each marketing medium utilized |
| Category of DTCA | Product claims ad, reminder ad, help-seeking ad |
| Marketing medium | TV, radio, print, outdoor, Internet, Internet-social media, prescription drug coupon, etc. |
| Language | Language(s) utilized in DTCA |
| Location | Name of country/state DTCA is limited to/disseminated in |
| Time | Length (in days) of DTCA promotional campaign |
| Product class | Pharmaceutical, biological, medical device, etc. |
| Therapeutic category | Therapeutic category of DTCA product |
| Disease associated | Disease information associated with DTCA |
| Name of product | Branded or proprietary name of DTCA product |