Advantages and Disadvantages of Split-Session Focus Groups and Traditional Focus Groups
| Focus Group Approach | Advantages | Disadvantages |
|---|---|---|
| Split session | Fits into existing practice workflow Generates dialog and interaction among the full group Allows gathering of data from distinct subgroups having different perspectives Permits staff and physicians to speak freely without the other present Allows recruitment of more participants for each session Nets an overall cost savings | Requires that practice must be willing to accommodate focus group interviews at their location Necessitates a conference room, waiting room, or other suitable area be available on site to conduct sessions Limits time with subgroups, which may yield less rich data |
| Traditional (unsplit) | Allows ability to conduct multiple groups at one time Enables bringing together participants from multiple practices at once | Yields lower participation rates Requires participants to travel to location May constrain staff and physicians from speaking freely when other is present May require additional incentives |