Table 1

Transactional and Personalized Aspects of Patient Care

Transactional	Personalized
Data gathering and entry	Synthesizing data from diverse sources
Most preventive care^a	Customizing care for individual patients
Guideline-based disease management^a	Adjudicating competing needs of multiple conditions
Disease-specific patient education	Negotiating individual treatment plans and agreeing upon expected outcomes
Documentation of care	Performing procedures and managing complications
Coding, billing, and prior authorization tasks	Advocating for individual patients

↵a Some preventive care and guideline-based disease management require shared decision making (eg, screening for prostate cancer, choice of medication) and are therefore personalized care.