Table 1
Population Characteristics of Standard and Enhanced Regions
| Characteristic | Greeley, Coloradoa | Denver, Coloradob | Hobbs, New Mexico | South Valley, Albuquerque, New Mexicoc |
|---|---|---|---|---|
| Community description | Largely rural agricultural communities Population ~75,000 Approximately 30% Hispanic Lower average income and higher rates of poverty than rest of state | Population >3 million Among fastest growing urban centers in the United States 80% White with approximately 30% of its residents identifying as Latino | Among eastern-most counties in New Mexico. Population ~35,000 Highest percentage of African American population in the state Describe themselves as a part of West Texas, because geographically they are closer to Texas than most other places in New Mexico Oil and gas are the main sources of income in the region | Urban/rural mix; high-density areas are intermingled with agricultural land Population ~40,000 Predominantly Hispanic, with many recent immigrants from Latin America |
| Themes and messages | Early intervention is key, emphasized knowing personal heart health numbers, including blood pressure, cholesterol, 10-yr ASCVD risk Track health data over time Provide context around CVD risk (What does 7% risk mean for me?) Wanted a conversation starter for patient to discuss CVD risk with health professionals | You only have 1 heart—your life depends on it Know your risk, even if you feel fine Act now to lower your risk Wanted to design products for any age-group Use brochure to grab attention and dig deeper into actions with the Risk Factor Check List | A clean spiritual life requires a healthy physical life—complete spiritual, physical, and mental health are needed to be whole Focus on what we can control, not what we can’t (eg, family history) Heart disease does not discriminate; no matter one’s heritage, ethnicity, religion, etc, we are all at risk Many members from faith-based community; our bodies are worthy of care Taking care of health is actually cheaper (“sale”) than consequences of CVD event Encouraged implementation in community, but also in practice setting | Messages aim to elicit a feeling—think about family, love, prevention in a multi-generational sense Educate ALL ages and get the entire family involved—youth can help the family change and adults and seniors want to be around for their family Focus on Latino communities Prevent second chances. Don’t wait for something to happen to take action “Know your numbers before your ‘check heart’ light comes on” Implement in community, but also in practice setting Attention to the need for materials to be in both Spanish and English |
| Product description | Heart Chart, a personal tracking tool for blood pressure, cholesterol, BMI and 10-y ASCVD risk, which provides comparison to normal age-related risk over time Recipe cards with information about CVD prevention | An informational brochure about cardiovascular disease prevention labeled “You only have one heart” A similarly themed poster A checklist of CVD risk factors | Big sign saying “Big Sale!” with information about CVD risk reduction Hand-held, heart-shaped fan with “We are all different but we all have heart–heart disease does not discriminate.” Magnet that reads “Our bodies are miracles… but we have to treat them that way!” | Trifold brochure informational brochure titled “Prevent second chances” One-page handout with key heart health numbers in the form on the image of a car dashboard Informational poster with a picture of a family Grocery bag that says “Cuídalo” and displays the ABCS |
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