Table 1

Framing of Mental Health Problems in Advertising Material of Mental Health Apps

Apps’ framing materials claimed a mental health problem exists when…
 One has a psychological issue, such as distressing symptoms (eg, anxiety, depression, panic, poor sleep) and/or lack of positive psychological states (eg, happiness, balance)
 One is at risk of having a psychological issue that is due to a lack of mental fitness
 One’s life lacks some external feature of success (eg, academic or relationship success)
  • App = mobile application.