Table 2

EvidenceNOW Recruitment Success Rates per Cooperative by Prior Relationships With Practices, Initial Recruitment Interactions With Practices, and Practice Ownership

Healthy Hearts NorthwestHealthy Hearts in the HeartlandBoth Cooperatives Combined
Characteristic% Enrolled% Success (Enrolled/Recruited)% Enrolled% Success (Enrolled/Recruited)% Enrolled% Success (Enrolled/Recruited)
Relationship
 Prior partnership4336 (110/302)4631 (104/336)4433 (214/638)
 Referral/warm handoff2818 (72/404)2366 (53/80)2626 (125/484)
 No prior connection2911 (76/682)314 (69/1,865)306 (145/2,547)
Initial interactions
 Conference or presentation1242 (32/76)0NA (0/0)742 (32/76)
 In person1546 (39/85)3332 (74/228)2336 (113/313)
 Telephone713 (19/152)1531 (34/111)1120 (53/263)
 Individual e-mail4624 (118/490)3311 (75/680)4017 (193/1,170)
 E-mail blast1215 (30/203)0NA (0/0)615 (30/203)
 Fax110 (3/29)0NA (0/0)110 (3/29)
 Mail76 (17/286)193 (43/1243)124 (60/1,529)
 Missing or no activities00 (0/67)00 (0/19)00 (0/86)
Ownership
 FQHC1722 (43/200)2863 (64/101)2236 (107/301)
 Health or hospital system3919 (100/536)2929 (65/226)3422 (165/762)
 Other health organizations420 (11/54)117 (3/18)319 (14/72)
 Independent4017 (104/598)425 (94/1936)418 (198/2,534)
 Total10019 (258/1,388)10010 (226/2,281)10013 (484/3,669)
  • FQHC = federally qualified health center; NA = not applicable.

  • Note: P <.001 for all relationships and initial interactions and for the ownership for Health Hearts in the Heartland and both cooperatives combined. P =.75 for ownership for Health Hearts Northwest.