Purpose: To translate intervention strategies to increase physical activity interventions recommended by the Community Guide for higher and lower income African-American adults living in an urban, Midwestern community.
Method: Structured interviews were conducted with a stratified random sample of African-American men and women from high- and low-income groups. Data were analyzed using concept mapping, a six-step process that incorporates qualitative and quantitative analysis.
Results: The results suggest differences among men and women, high and low income, in the conceptualization of factors associated with physical activity behavior. The different conceptualizations suggest different intervention strategies and action steps may be necessary for subgroups of a population.
Conclusion: Concept mapping is a participatory method that community members and health practitioners can use to develop locally defined intervention strategies. From the strategies and action steps identified, evidence-based interventions can be developed in light of the optimal characteristics necessary within a community.