Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward

Clin Pharmacol Ther. 2007 Oct;82(4):360-2. doi: 10.1038/sj.clpt.6100348.
No abstract available

Publication types

  • Comment

MeSH terms

  • Consumer Product Safety
  • Drug Industry* / economics
  • Drug Industry* / legislation & jurisprudence
  • Drug Information Services* / economics
  • Drug Information Services* / legislation & jurisprudence
  • Drug Prescriptions
  • Drug Therapy* / economics
  • Drug and Narcotic Control
  • Drug-Related Side Effects and Adverse Reactions
  • Health Knowledge, Attitudes, Practice*
  • Health Promotion
  • Humans
  • Marketing of Health Services* / economics
  • Marketing of Health Services* / legislation & jurisprudence
  • Mass Media
  • Models, Econometric
  • Patient Education as Topic*
  • Persuasive Communication
  • Physician's Role
  • Practice Patterns, Physicians'*
  • Product Surveillance, Postmarketing
  • Risk Assessment