User profiles for Debra L. Scammon
Debra ScammonProfessor of Marketing, University of Utah Verified email at eccles.utah.edu Cited by 4068 |
“Information load” and consumers
DL Scammon - Journal of consumer research, 1977 - academic.oup.com
Data from an experimental study situation suggest that increasing amounts of information
cause consumers to divide their processing time among the pieces of information presented …
cause consumers to divide their processing time among the pieces of information presented …
Context matters: the experience of 14 research teams in systematically reporting contextual factors important for practice change
A Tomoaia-Cotisel, DL Scammon… - The Annals of Family …, 2013 - Annals Family Med
PURPOSE We aimed to advance the internal and external validity of research by sharing our
empirical experience and recommendations for systematically reporting contextual factors. …
empirical experience and recommendations for systematically reporting contextual factors. …
A tail of two personalities: How canine companions shape relationships and well-being
LA Cavanaugh, HA Leonard, DL Scammon - Journal of business research, 2008 - Elsevier
More people own pets than ever before. Further, people spend more money on pets than they
ever have. The increase in pet ownership and spending on pets provides evidence of the …
ever have. The increase in pet ownership and spending on pets provides evidence of the …
Product counterfeiting: Consumers and manufacturers beware.
G Bamossy, DL Scammon - Advances in consumer research, 1985 - search.ebscohost.com
Conservative estimates of the commercial counterfeiting of consumer and industrial products
suggest that the activity is a world wide phenomena, amounting to hundreds of millions of …
suggest that the activity is a world wide phenomena, amounting to hundreds of millions of …
E‐Word‐of‐Mouth on health social networking sites: An opportunity for tailored health communication
B Liang, DL Scammon - Journal of Consumer Behaviour, 2011 - Wiley Online Library
Because of the limitation of time and resources, health professionals are often not able to
provide support for consumers via personal communication. Consumers are increasingly …
provide support for consumers via personal communication. Consumers are increasingly …
Weathering the storm: A social marketing perspective on disaster preparedness and response with lessons from Hurricane Katrina
DT Guion, DL Scammon… - Journal of Public Policy & …, 2007 - journals.sagepub.com
The devastation of New Orleans as a result of Hurricane Katrina presents an opportunity
and an obligation to examine the human and social factors that influenced the nation's …
and an obligation to examine the human and social factors that influenced the nation's …
Principle-based stakeholder marketing: Insights from private triple-bottom-line firms
J Mish, DL Scammon - Journal of Public Policy & Marketing, 2010 - journals.sagepub.com
To expand scholarly understanding of stakeholder marketing, the authors report data from a
study that explores the practices of private firms founded with a commitment to triple-bottom-…
study that explores the practices of private firms founded with a commitment to triple-bottom-…
Do green packages lead to misperceptions? The influence of package colors on consumers' perceptions of brands with environmental claims
JY Seo, DL Scammon - Marketing Letters, 2017 - Springer
Consumers need accurate information about brands’ environmental impacts to guide their
purchase decisions. Researchers have studied consumers’ perceptions of green products …
purchase decisions. Researchers have studied consumers’ perceptions of green products …
[HTML][HTML] Connecting the dots and merging meaning: using mixed methods to study primary care delivery transformation
DL Scammon, A Tomoaia-Cotisel, RL Day… - Health services …, 2013 - ncbi.nlm.nih.gov
Objective. To demonstrate the value of mixed methods in the study of practice transformation
and illustrate procedures for connecting methods and for merging findings to enhance the …
and illustrate procedures for connecting methods and for merging findings to enhance the …
Agency review of environmental marketing claims: Case-by-case decomposition of the issues
DL Scammon, RN Mayer - Journal of Advertising, 1995 - Taylor & Francis
Environmental claims in marketing are subject to review by a variety of government and self-regulatory
bodies. Although some of these bodies have issued guidelines, the most …
bodies. Although some of these bodies have issued guidelines, the most …