PURPOSE In 2015, the American Medical Association called for a ban of direct-to-consumer
advertising (DTCA) for prescription drugs. Yet, the pharmaceutical industry spends more …

Pinterest is currently the third most popular website in the world, behind Facebook and
Twitter, with 70 million users. The social platform allows users to aggregate images from the …

… Finally, thank you to Janelle and Christian for helping guide this book project to be as
inclusive and insightful as it could be. You are wonderful colleagues and friends. This book is …

How often do we stop to recognize what pharmaceutical advertisements are telling us?
Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages …

Present research builds upon native advertising research by examining the roles of advertising
message relevance, consumer-brand relationship strength, and authorship. Two national …

Background Participant recruitment for clinical research studies remains a significant
challenge for researchers. Novel approaches to recruitment are necessary to ensure that …

The recent proliferation of social Web applications has facilitated an array of new customer
engagement behaviors. Creating social presence in brand communication is key to creating …

Background Pharmaceutical companies have rationalized rapid increases in spending on
direct-to-consumer advertising (DTCA) by highlighting the educational potential that such …

The patient-centered medical home (PCMH) is a model of care that emphasizes the coordination
of patient treatment among health care providers. Practice transformation to this model, …

Background Recruitment into clinical trials is a challenging process, with as many as 40% of
studies failing to meet their target sample sizes. The principles of direct-to-consumer (DTC) …