User profiles for Michael S. Wilkes
 | michael wilkesUniversity of California Verified email at ucdavis.edu Cited by 10463 |
Sponsorship, authorship, and accountability
…, HC Sox, MB Van Der Weyden, MS Wilkes - The Lancet, 2001 - thelancet.com
We believe that a sponsor should have the right to review a manuscript for a defined period (eg,
30 to 60 days) before publication to allow for the filing of additional patent protection, if …
30 to 60 days) before publication to allow for the filing of additional patent protection, if …
Influence of patients' requests for direct-to-consumer advertised antidepressants: a randomized controlled trial
ContextDirect-to-consumer (DTC) advertising of prescription drugs in the United States is
both ubiquitous and controversial. Critics charge that it leads to overprescribing, while …
both ubiquitous and controversial. Critics charge that it leads to overprescribing, while …
Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications: Aiming drug ads at consumers means big business for drug companies, but its …
PROLOGUE: Anyone who watches television or reads newspapers or magazines in modern-day
America cannot help but notice the dramatic upsurge in the number of prescription drug …
America cannot help but notice the dramatic upsurge in the number of prescription drug …
Pharmaceutical advertisements in leading medical journals: experts' assessments
MS Wilkes, BH Doblin, MF Shapiro - 1992 - acpjournals.org
▪ Objective: To assess both the accuracy of scientific data presented in print pharmaceutical
advertisements and the compliance of these advertisements with current Food and Drug …
advertisements and the compliance of these advertisements with current Food and Drug …
Direct-to-consumer prescription drug advertising and the public
OBJECTIVE: Drug manufacturers are intensely promoting their products directly to consumers,
but the impact has not been widely studied. Consumers’ awareness and understanding of…
but the impact has not been widely studied. Consumers’ awareness and understanding of…
Rwanda 20 years on: investing in life
Two decades ago, the genocide against the Tutsis in Rwanda led to the deaths of 1 million
people, and the displacement of millions more. Injury and trauma were followed by the effects …
people, and the displacement of millions more. Injury and trauma were followed by the effects …
Medical scientists and health news reporting: a case of miscommunication
M Shuchman, MS Wilkes - Annals of Internal Medicine, 1997 - acpjournals.org
The public is poorly served by the coverage of medical science in the general press.Scientists
and physicians blame the press, claiming that journalists are careless in their reporting, …
and physicians blame the press, claiming that journalists are careless in their reporting, …
The educational value of consumer-targeted prescription drug print advertising.
BACKGROUND The case for direct-to-consumer (DTC) prescription drug advertising has often
been based on the argument that such promotions can educate the public about medical …
been based on the argument that such promotions can educate the public about medical …
Pharmaceutical sales representatives and patient safety: a comparative prospective study of information quality in Canada, France and the United States
…, JM Sutherland, MD Beaulieu, MS Wilkes… - Journal of general …, 2013 - Springer
INTRODUCTION The information provided by pharmaceutical sales representatives has
been shown to influence prescribing. To enable safe prescribing, medicines information must …
been shown to influence prescribing. To enable safe prescribing, medicines information must …
Direct-to-Consumer Prescription Drug Advertising, 1989-1998.
BACKGROUND• We conducted a content analysis of consumer-targeted prescription drug
advertisements to explore trends in prevalence, shifts in the medical conditions for which …
advertisements to explore trends in prevalence, shifts in the medical conditions for which …