User profiles for Robert C. Hornik

Robert Hornik

Annenberg School for Communication, University of Pennsylvania
Verified email at asc.upenn.edu
Cited by 21342

[BOOK][B] Toward reform of program evaluation

…, SR Ambron, SM Dornbusch, RD Hess, RC Hornik… - 1980 - Citeseer
Any good society with democratic principles of governance will evaluate its social experiments,
seeking to improve conditions of life and to make its evaluation procedures better. …

Use of mass media campaigns to change health behaviour

MA Wakefield, B Loken, RC Hornik - The lancet, 2010 - thelancet.com
Mass media campaigns are widely used to expose high proportions of large populations to
messages through routine uses of existing media, such as television, radio, and newspapers. …

Association between initial use of e-cigarettes and subsequent cigarette smoking among adolescents and young adults: a systematic review and meta-analysis

…, TR Spindle, DM Dick, T Eissenberg, RC Hornik… - JAMA …, 2017 - jamanetwork.com
Importance The public health implications of e-cigarettes depend, in part, on whether e-cigarette
use affects the risk of cigarette smoking. Objective To perform a systematic review and …

Social influences on the sexual behavior of youth at risk for HIV exposure.

…, J Galbraith, R Nesbit, RC Hornik… - … journal of public …, 1994 - ajph.aphapublications.org
OBJECTIVES. Adolescents are increasingly at risk for infection with human immunodeficiency
virus (HIV) and other sexually transmitted diseases, especially in poor urban minority …

Examining the dimensions of cancer-related information seeking and scanning behavior

J Niederdeppe, RC Hornik, BJ Kelly… - Health …, 2007 - Taylor & Francis
Recent decades have witnessed a growing emphasis on patients as active consumers of
health information. The literature about cancer-related information focuses on active and …

Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising

DL Frosch, PM Krueger, RC Hornik… - The Annals of Family …, 2007 - Annals Family Med
PURPOSE American television viewers see as many as 16 hours of prescription drug
advertisements (ads) each year, yet no research has examined how television ads attempt to …

[BOOK][B] Development communication: information, agriculture, and nutrition in the Third World.

RC Hornik - 1993 - cabidigitallibrary.org
The book, originally published by Longman in 1988,examines the history and evolution of
communication for development, as well as prospects for the future. Introductory comments …

Introduction public health communication: Making sense of contradictory evidence

RC Hornik - Public health communication, 2002 - taylorfrancis.com
There is a contradiction in the emerging evidence about the effects of public health education
and communication on health outcomes. Several large community trials have shown either …

Differences in information seeking among breast, prostate, and colorectal cancer patients: results from a population-based survey

…, K Armstrong, JS Schwartz, RC Hornik - Patient education and …, 2010 - Elsevier
OBJECTIVE: There is much research describing cancer patients’ information needs and their
use of the Internet, print media, and other sources to fulfill these needs. Yet little is known …

Validation of database search terms for content analysis: The case of cancer news coverage

JE Stryker, RJ Wray, RC Hornik… - Journalism & Mass …, 2006 - journals.sagepub.com
While databases are increasingly used for content analyses in mass communication and
journalism research, concerns about sampling error have been largely ignored. We introduce a …