User profiles for Robert C. Hornik
Robert HornikAnnenberg School for Communication, University of Pennsylvania Verified email at asc.upenn.edu Cited by 21342 |
[BOOK][B] Toward reform of program evaluation
…, SR Ambron, SM Dornbusch, RD Hess, RC Hornik… - 1980 - Citeseer
Any good society with democratic principles of governance will evaluate its social experiments,
seeking to improve conditions of life and to make its evaluation procedures better. …
seeking to improve conditions of life and to make its evaluation procedures better. …
Use of mass media campaigns to change health behaviour
Mass media campaigns are widely used to expose high proportions of large populations to
messages through routine uses of existing media, such as television, radio, and newspapers. …
messages through routine uses of existing media, such as television, radio, and newspapers. …
Association between initial use of e-cigarettes and subsequent cigarette smoking among adolescents and young adults: a systematic review and meta-analysis
Importance The public health implications of e-cigarettes depend, in part, on whether e-cigarette
use affects the risk of cigarette smoking. Objective To perform a systematic review and …
use affects the risk of cigarette smoking. Objective To perform a systematic review and …
Social influences on the sexual behavior of youth at risk for HIV exposure.
…, J Galbraith, R Nesbit, RC Hornik… - … journal of public …, 1994 - ajph.aphapublications.org
OBJECTIVES. Adolescents are increasingly at risk for infection with human immunodeficiency
virus (HIV) and other sexually transmitted diseases, especially in poor urban minority …
virus (HIV) and other sexually transmitted diseases, especially in poor urban minority …
Examining the dimensions of cancer-related information seeking and scanning behavior
J Niederdeppe, RC Hornik, BJ Kelly… - Health …, 2007 - Taylor & Francis
Recent decades have witnessed a growing emphasis on patients as active consumers of
health information. The literature about cancer-related information focuses on active and …
health information. The literature about cancer-related information focuses on active and …
Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising
PURPOSE American television viewers see as many as 16 hours of prescription drug
advertisements (ads) each year, yet no research has examined how television ads attempt to …
advertisements (ads) each year, yet no research has examined how television ads attempt to …
[BOOK][B] Development communication: information, agriculture, and nutrition in the Third World.
RC Hornik - 1993 - cabidigitallibrary.org
The book, originally published by Longman in 1988,examines the history and evolution of
communication for development, as well as prospects for the future. Introductory comments …
communication for development, as well as prospects for the future. Introductory comments …
Introduction public health communication: Making sense of contradictory evidence
RC Hornik - Public health communication, 2002 - taylorfrancis.com
There is a contradiction in the emerging evidence about the effects of public health education
and communication on health outcomes. Several large community trials have shown either …
and communication on health outcomes. Several large community trials have shown either …
Differences in information seeking among breast, prostate, and colorectal cancer patients: results from a population-based survey
…, K Armstrong, JS Schwartz, RC Hornik - Patient education and …, 2010 - Elsevier
OBJECTIVE: There is much research describing cancer patients’ information needs and their
use of the Internet, print media, and other sources to fulfill these needs. Yet little is known …
use of the Internet, print media, and other sources to fulfill these needs. Yet little is known …
Validation of database search terms for content analysis: The case of cancer news coverage
While databases are increasingly used for content analyses in mass communication and
journalism research, concerns about sampling error have been largely ignored. We introduce a …
journalism research, concerns about sampling error have been largely ignored. We introduce a …