Importance Manufacturers, companies, and health care professionals and organizations use
an array of promotional activities to sell and increase market share of their products and …

Media permeate our lives and are so omnipresent that we take them for granted and
overlook their impact. Mobile communication devices, the internet, and social networking …

212 I CUTIS® WWW. MDEDGE. COM/DERMATOLOGY companies have spent billions of
dollars on DTC advertising, circumventing physicians by directly reaching patients with …

Background Participant recruitment for clinical research studies remains a significant
challenge for researchers. Novel approaches to recruitment are necessary to ensure that …

Within the direct-to-consumer (DTC) genetic test industry, attracting customers can be
difficult especially due to the highly sensitive nature of these products. How these tests are …

Drug safety, polypharmacy, and deprescribing are important issues in post-acute and long-
term care medicine and therefore also of great interest to JAMDA's editors and readers. This …

Objective: The aim of this study was to determine overall trends and center-level variation in
utilization of completion lymph node dissection (CLND) and adjuvant systemic therapy for …

Background Recruitment into clinical trials is a challenging process, with as many as 40% of
studies failing to meet their target sample sizes. The principles of direct-to-consumer (DTC) …

Most research in evaluative conditioning (EC) documents that a target object (conditioned
stimulus, CS) acquires the same valence as a co-occurring affective cue (unconditioned …

Despite growing empirical support over the past half-century, evidence-based
psychotherapies (EBPs) remain infrequently delivered. Organized efforts within large public …