Sleeplessness, a universal condition with diverse causes, may be increasingly diagnosed
and treated (or medicalized) as insomnia. We examined the trend in sleeplessness …

Renegotiating Health Care Since the first edition of Renegotiating Health Care was
published in 1995, new treatments, technologies, business models, reimbursement …

Sleeplessness is an ancient and cross‐cultural phenomenon that is socially structured and
restructured against a backdrop of ideology and inequality. In an effort to make sense of …

The topic of direct-to-consumer advertising (DTCA) of pharmaceuticals has provoked a flurry
of discussion and prompted heated policy debates, appearing prominently and frequently in …

Sleeplessness–a universal experience with a variety of causes–may be increasingly
diagnosed and treated as the medical condition insomnia, or “medicalized.” This research …

The present study builds on the literature already available on the inter-linkages between
advertisement and sales by focusing on India. The data used in the study is the secondary …

In 2006, Gardasil, the first human papillomavirus (HPV) vaccine was approved by the Food
and Drug Administration to protect women age 9-26 against four strains of HPV, 16, 18, 6 …

Advertising is an important tool of marketing as it helps the business in achieving the
competitive advantage by selling its products and overcoming the rivals. Companies spend …

ProQuest Dissertations Page 1 DIRECT-TO-CONSUMER GENETICS: MEDIA MESSAGES
AND PUBLIC PERCEPTIONS by Alanna Lee Kulchak Rahm BS Colorado State University …