The media were abuzz in recent months about a study on direct-to-consumer advertising
that appeared in the January/February 2007 issue of Annals of Family Medicine. The …

EDITORIALS health and how it should be maintained or regained—the realm of public
health. Frosch and colleagues found that DTC ads promote drugs over healthy lifestyle. 1 …

Most Americans are familiar with seeing prescription drugs advertised on television, but few
realize how direct-to-consumer (DTC) advertising has become so widespread. In 1997, the …

PURPOSE In 2015, the American Medical Association called for a ban of direct-to-consumer
advertising (DTCA) for prescription drugs. Yet, the pharmaceutical industry spends more …

(FDA) eased restrictions on directto-consumer (DTC) advertising of prescription drugs, the
practice has proliferated—and so has the controversy surrounding it. Proponents have …

Direct-to-consumer prescription drug advertising he Food and Drug Administration recently
proposed new guidelines for direct-to-consumer broadcast advertisements of prescription …

Pharmacists need to be proactive about furnishing their research to government agencies,
said pharmacist Petra T. Schultz, coordinator of therapeutic policy management at the Mayo …

The annual budget for drug advertising in the United States exceeds that for all
undergraduate and postgraduate medical education and comes close to the entire budget of …

The study by Frosch and colleagues1 and the accompanying editorial by Kessler and Levy2
in the last issue of Annals stimulated a bevy of insightful comments and debate …

Am J Health-Syst Pharm. 1998; 55: 594-7 he proposed FDA guidelines on direct-to-
consumer (DTC) advertising of prescription-only drugs on television and radio lift restrictions …