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Research ArticleMethodology

Video Elicitation Interviews: A Qualitative Research Method for Investigating Physician-Patient Interactions

Stephen G. Henry and Michael D. Fetters
The Annals of Family Medicine March 2012, 10 (2) 118-125; DOI: https://doi.org/10.1370/afm.1339
Stephen G. Henry
MD
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  • For correspondence: henrstep@umich.edu
Michael D. Fetters
MD, MPH, MA
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    Table 1

    Published Video Elicitation Interview Studies of Physician-patient Interactions

    Author, YearTopicParticipantsComments on Study Methodology
    Henry et al,4 2011Preventive services in primary carePhysicians and patientsSecondary analysis of video elicitation interviews
    Gao et al,27 2009Cross-cultural discussions of colorectal cancer screeningPatientsaUsed experienced translators and bilingual interviewers
    O’Brien et al,29 2008Decisions about breast cancer treatmentPatientsIncluded interactions with both medical and surgical oncologists
    Saba et al,30 2006Shared decision making in primary carePhysicians and patientsCompared analysis of video recordings with analysis of video elicitation interviews
    Frankel et al,26 2005Instances of effective or significant communication during interactionsPhysicians and patientsEdited audio-recorded interview comments directly onto video recordings before analysis; used both dyad and physician as units of analysis
    Fossum et al,31–33 2004Perceptions of communication and quality of care in orthopedic clinicsPhysicians and patientsExamined associations among interaction sequence, content, and patients’ expressions of satisfaction during interviews
    Coleman et al,34–36 1999Discussions about smoking in primary carePhysiciansInvestigator recorded several interactions with each physician and chose 1 per physician for elicitation interviews. Participants watched videos immediately before rather than during the interview
    Epstein et al,37 1998HIV risk assessment in primary carePhysicians and patientsParticipants watched videos and made both spontaneous and HIV- related comments. Video elicitation interviews were followed by standard interviews focused on barriers to discussions of HIV risk
    Cromarty,38 1996Patients’ thoughts during primary care interactionsPatientsInterviewed a subset of participants from a larger sample of recorded interactions; interviewed patients in their homes
    Cegala et al,39,40 1996Perceptions of communication competence in primary carePhysicians and patientsUsed coded interviews for quantitative analysis; all interactions were recorded in the same room using a wall-mounted camera
    Arborelius,28,41–45 1990Comparison of physician and patient perspectives; dilemmas in primary carePhysicians and patientsConducted 2 video elicitation interviews: 1 for spontaneous comments, and 1 focused on content related to specific research questions
    Treichler et al,46 1987Power dynamics in physician- patient interactionsPhysician and patientDetailed, microanalysis of a single interaction; compares a physician’s and student’s interaction with the same patient
    Frankel et al,25 1982Comparison of physician and patient perspectivesPhysicians and patientsEdited audio-recorded interview comments directly onto video recordings before analysis
    • HIV=human immunodeficiency virus.

    • Note: Multiple articles analyzing the same set of video elicitation interviews are listed together in a single row.

    • ↵a Study reports that physicians were interviewed, but only data from patient interviews were reported.

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    Table 2

    Key Steps for Designing and Conducting Video Elicitation Interviews

    StepExample From Authors’ Study
    Conceptualizing a video elicitation study
    1. Choose a research question for which the added value of video elicitation interviews justifies the time and resources requiredHow do physicians’ and patients’ prioritize discussions of preventive services in primary care?
    2. Decide on the scope of data collectionInterviewed participants about the entire interaction; asked participants to make unsolicited comments and respond to questions about preventive services delivery
    Participants and sampling
    3. Determine the unit of analysis and sampling frameInterviewed both physicians and patients; used convenience and snowball sampling; recruited physicians before patients; recruited patients (2 per physician) from waiting rooms; paid patients
    4. Establish sufficient trust to record physiciansRecruited physicians from investigator’s local department and community; presented study aims to clinic staff using an academic detailing approach; offered individualized feedback sessions to physicians and clinics
    Data collection and management
    5. Choose an appropriate video cameraUsed a professional-grade, portable video camera with a fixed lens; used an adapted medical equipment stand (tripods would not fit in examination rooms)
    6. Establish a protocol for recording interactionsUsed checklists for equipment setup; frequently reviewed recordings to evaluate quality; obtained backup audio recordings; research assistant set up equipment on site and was not in room during the interaction; physicians covered lens during physical examination
    7. Minimize the elapsed time between video recording and elicitation interviewsInterviewed patients immediately after the interaction in available clinic space; used a laptop computer to play videos; interviewed physicians 1 to 2 weeks later as their schedules allowed
    8. Determine the elicitation interview structureConducted semistructured interviews; investigated both spontaneous comments and discussions about preventive services; interviewers and participants were encouraged to pause recordings and comment; variation among interactions made structured interviews difficult
    9. Train interviewersInvestigator trained interviewers
    10. Determine a protocol for storing video recordingsConverted digital cassettes to computer files and stored them on secure servers; archived video recordings for future use
    11. Choose a transcription protocol for interviewsUsed a standard protocol designed for studying medical discourse47
    Data analysis
    12. Review interview and data quality regularlyDiscussed data and findings in regular debriefing meetings using transcripts; investigators participated in some interviews
    13. Decide how to integrate data from video recordings and elicitation interviewsTried integrating transcripts from video recordings and interviews into a single document (which added considerable time and little additional insight); did not record exact times that participants’ paused videos
    14. Choose a method for analyzing elicitation interview dataDeveloped a theory-driven coding system for assessing statements likely to represent tacit clues
    Mitigating limitations of video elicitation interviews
    15. Consider what kinds of interview data (recall, reliving, and/or reflection) are neededDid not address
    16. Consider how social pressures related to interview setting may influence interview dataNoted that patients often emphasized features they liked about their physicians; were alert to participant responses during interviews that reflected social desirability
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    Table 3

    Types of Research Questions for Which Video Elicitation Interviews Are Useful

    Type of Research QuestionExamples From Published Video Elicitation Studies
    Complex cognitive or decision-making processesHow often do physicians and patients identify nonverbal behaviors or gestalt assessments that influence their judgments?4
    How do patients’ cultural norms and expectations influence discussions about colorectal cancer screening?27
    What factors influence physicians’ decisions to discuss smoking cessation with patients?36
    Misunderstanding or disagreement during interactionsHow often do physicians and patients identify the same moments of an interaction as “unusual” or “interesting”?26
    How do physicians’ and patients’ perspectives on communication competence differ?39
    How do physicians and patients’ thoughts and feelings about information exchange and relational communication differ?40
    What kinds of dilemmas do general practitioners experience during physician-patient interactions?45
    Sensitive, emotional, or stigmatized topicsWhat factors are associated with effective discussions of HIV risk during primary care interactions?37
    What power dynamics exist between physicians, patients, and medical students?46
    Defining effective communication and management for complex problemsWhat processes and stages of treatment decision making are perceived by women with early stage breast cancer29
    How do communication behaviors associated with shared decision making relate to patients’ and physicians’ subjective experience of partnership?30
    How do orthopedic surgeons manage interactions, and how do these management strategies relate to patient satisfaction?32
    Influences on participants’ impressions and behaviors after interactionsHow do comments from physicians with high patient satisfaction scores compare with comments from physicians with low patient satisfaction scores?26
    How do patients define “good” vs “bad” physicians?44
    Participants’ reactions to or assessments of their own actionsHow do orthopedic surgeons experience interactions with patients?31
    How do patients experience interactions with orthopedic surgeons?33
    What thoughts do patients have during primary care interactions?38
    How do general practitioners experience and understand physician-patient interactions?43
    • HIV=human immunodeficiency virus.

    • View popup
    Table 4

    Examples of Effective Interviewer Questions for Video Elicitation Interviews

    Question GoalSample Question
    Thoughts, beliefs, and emotionsWhat were you doing/trying to do at this point in the visit?
    What were you noticing/hearing at this point?
    Were there any other thoughts going through your mind?
    Can you tell me what you felt at this point?
    Can you recall more details about your feelings?
    What makes this moment in particular stand out to you?
    How did you want the other person to perceive you?
    Why did you make that statement/ask that question?
    Impressions of othersWhat did you think the physician/patient was thinking about you at this point?
    What were your impressions of the physician’s/patient’s actions at this point?
    Why do you think the physician/patient made that statement at this moment?
    Impressions of selfWhat do you notice about your actions at this point?
    What about your behavior at this point surprises you?
    Decision making processesWhat let you know that was the right decision to make at this point?
    What information did you use in making this decision?
    What other courses of action were you considering or were available to you?
    What made you decide this was the right decision at this point in time?
    How much time pressure did you feel in making this decision?
    If the patient had said X instead of Y, how would that have influenced your decisions and/or assessment?
    • Adapted, with permission, from Kagan14 and Crandall et al.20

Additional Files

  • Tables
  • Supplemental Appendix and Figure

    Supplemental Appendix. Physician interview guide used during video elicitation interviews; Supplemental Figure. Camera and camera stand used in the authors' video elicitation interview study

    Files in this Data Supplement:

    • Supplemental data: Appendix - PDF file, 2 pages
    • Supplemental data: Figure - PDF file, 1 page
  • The Article in Brief

    Video Elicitation Interviews: A Qualitative Research Method for Investigating Physician-Patient Interactions

    Stephen G. Henry , and colleagues

    Background Face-to-face interactions between doctors and patients are central to primary care and an important focus of primary care research. Video elicitation interviews are a technique for evaluating these interactions. This article describes the concept and method of video elicitation interviews and provides practical guidance for its use.

    What This Study Found During video elicitation interviews, researchers interview patients or physicians about a recent clinical interaction using a video recording of that interaction as an elicitation tool. Video elicitation allows researchers to integrate data about the content of physician-patient interactions, gained from video recordings, with data about participants' associated thoughts, beliefs, and emotions, gained from elicitation interviews. This method also facilitates investigation of specific events or moments during interactions.

    Implications

    • While video elicitation interviews are logistically demanding and require considerable time and resources, the detailed data they produce make the effort worthwhile for many important research questions in primary care.
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The Annals of Family Medicine: 10 (2)
The Annals of Family Medicine: 10 (2)
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Video Elicitation Interviews: A Qualitative Research Method for Investigating Physician-Patient Interactions
Stephen G. Henry, Michael D. Fetters
The Annals of Family Medicine Mar 2012, 10 (2) 118-125; DOI: 10.1370/afm.1339

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Video Elicitation Interviews: A Qualitative Research Method for Investigating Physician-Patient Interactions
Stephen G. Henry, Michael D. Fetters
The Annals of Family Medicine Mar 2012, 10 (2) 118-125; DOI: 10.1370/afm.1339
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  • Article
    • Abstract
    • INTRODUCTION
    • LITERATURE REVIEW
    • CONCEPTUALIZING A VIDEO ELICITATION INTERVIEW STUDY
    • PARTICIPANTS AND SAMPLING
    • DATA COLLECTION AND MANAGEMENT
    • DATA ANALYSIS
    • MITIGATING LIMITATIONS OF VIDEO ELICITATION INTERVIEWS
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