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Readers, authors, and reviewers bring research to life through online discussion. Readers Post a comment at http://annfammed.org/letters, ranging from a quick reaction, a reflection on your relevant experience, or a more in-depth analysis. Comments become part of the formal record for each article and can be cited on your CV. Tweet or blog about Annals articles and discussions. Follow the Annals @AnnFamMed. Use the Annals tip sheet, with media-friendly summaries of each article, to develop blogs and tweets. To receive the tip sheet, contact AnnFamMed{at}case.edu. Authors Create a dialogue by responding to reader comments. Encourage colleagues, students, policymakers, and others to take part in the discussion. Reviewers Your in-depth knowledge of the article and topic can enhance the discussion. Post a comment or share your thoughts in social media. Report multilevel contextual factors affecting the external validity and transportability of research, policy, or practice. Examples Fourteen research teams assessed and reported contextual factors as appendixes to their research articles.2 A summary of their observations is available.3 Worksheet A “Context Matters” worksheet has been developed and can serve as a starting point in assessing and briefly reporting context as an additional paragraph in the Methods and/or Discussion sections of a manuscript. It is available at http://annfammed.org/content/11/Suppl_1/S115/F2.