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DiscussionReflections

Standardization vs Customization: Finding the Right Balance

Christine A. Sinsky, Hessam Bavafa, Richard G. Roberts and John W. Beasley
The Annals of Family Medicine March 2021, 19 (2) 171-177; DOI: https://doi.org/10.1370/afm.2654
Christine A. Sinsky
1American Medical Association, Chicago, Illinois
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  • For correspondence: christine.sinsky@ama-assn.org
Hessam Bavafa
2Wisconsin School of Business, University of Wisconsin-Madison, Madison, Wisconsin
3School of Medicine and Public Health, University of Wisconsin-Madison, Madison, Wisconsin
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Richard G. Roberts
3School of Medicine and Public Health, University of Wisconsin-Madison, Madison, Wisconsin
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John W. Beasley
3School of Medicine and Public Health, University of Wisconsin-Madison, Madison, Wisconsin
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Article Information

vol. 19 no. 2 171-177
DOI 
https://doi.org/10.1370/afm.2654
PubMed 
33685879

Published By 
The Annals of Family Medicine
Print ISSN 
1544-1709
Online ISSN 
1544-1717
History 
  • Received for publication March 25, 2020
  • Revision received July 21, 2020
  • Accepted for publication July 29, 2020
  • Published online March 8, 2021.

Copyright & Usage 
© 2021 Annals of Family Medicine, Inc.

Author Information

  1. Christine A. Sinsky, MD1⇑,
  2. Hessam Bavafa, PhD2,3,
  3. Richard G. Roberts, MD, JD3 and
  4. John W. Beasley, MD3
  1. 1American Medical Association, Chicago, Illinois
  2. 2Wisconsin School of Business, University of Wisconsin-Madison, Madison, Wisconsin
  3. 3School of Medicine and Public Health, University of Wisconsin-Madison, Madison, Wisconsin
  1. CORRESPONDING AUTHOR Christine A. Sinsky Vice President, Professional Satisfaction American Medical Association 330 N. Wabash Ave, Suite 39300 Chicago, IL 60611 christine.sinsky{at}ama-assn.org

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The Annals of Family Medicine: 19 (2)
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Standardization vs Customization: Finding the Right Balance
Christine A. Sinsky, Hessam Bavafa, Richard G. Roberts, John W. Beasley
The Annals of Family Medicine Mar 2021, 19 (2) 171-177; DOI: 10.1370/afm.2654

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Standardization vs Customization: Finding the Right Balance
Christine A. Sinsky, Hessam Bavafa, Richard G. Roberts, John W. Beasley
The Annals of Family Medicine Mar 2021, 19 (2) 171-177; DOI: 10.1370/afm.2654
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  • Core values of primary care:
    • Coordination / integration of care
    • Personalized care
  • Other topics:
    • Quality improvement
    • Organizational / practice change
    • Communication / decision making

Keywords

  • customization
  • standardization
  • burnout
  • administrative burden
  • quality measurement
  • transactional
  • primary care issues
  • clinician-patient communication/relationship
  • teamwork
  • leadership

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