AAFP SUPPORTS IMPROVEMENT, NOT BAN, ON DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADS

Rick Kellerman

doi:10.1370/afm.686

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Ban The Ads
Howard R Loveless

Published on: 19 January 2009
Disappointment with AAFP Leadership on Direct to Consumer Ads
James H Shropshire

Published on: 27 March 2007

Published on: (19 January 2009)
Page navigation anchor for Ban The Ads
Ban The Ads
Howard R Loveless, Rochester, USA
Prescription drugs are CONTROLLED substances. Why do we allow the advertisement/promotion of controlled substances at all? Hard liquor commercials have been banned. Cigarette commercials have been banned. Prescription drug prices are out of control. Banning the ads would reduce the costs. If you are sick and in need of drugs, your doctor will know what you need. It is not the job of TV ads to diagnose and treat us!
...
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Prescription drugs are CONTROLLED substances. Why do we allow the advertisement/promotion of controlled substances at all? Hard liquor commercials have been banned. Cigarette commercials have been banned. Prescription drug prices are out of control. Banning the ads would reduce the costs. If you are sick and in need of drugs, your doctor will know what you need. It is not the job of TV ads to diagnose and treat us!
Competing interests: None declared
Show Less

Competing Interests: None declared.
Published on: (27 March 2007)
Page navigation anchor for Disappointment with AAFP Leadership on Direct to Consumer Ads
Disappointment with AAFP Leadership on Direct to Consumer Ads
James H Shropshire, Monona, WI USA
Our Academy Leaders must know where much of the support for our national and regional meetings and academy activities come when support for "Direct to Consumer Ads" by pharmaceutical companies is given this kind of support. With or without changes, these ads undermine the relationships we have developed with our patients and divert incredibile amounts of funds to detrimental activites. Our Academy should be more concern...
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Our Academy Leaders must know where much of the support for our national and regional meetings and academy activities come when support for "Direct to Consumer Ads" by pharmaceutical companies is given this kind of support. With or without changes, these ads undermine the relationships we have developed with our patients and divert incredibile amounts of funds to detrimental activites. Our Academy should be more concerned about our patients' ultimate well being, the family doctor's role in decisions about drug choices for our patients, and methods for providing affordable medications to them, rather than supporting an industry that profits on our patients' misfortunes and tries to create an often inappropriate market for their products. Let's ban this practice and encourage these funds be diverted to more appropirate activites that benefit patients and honor the doctor-patient relationship.
Competing interests: None declared
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Competing Interests: None declared.