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- Published online March 30, 2004.
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© 2004 Annals of Family Medicine, Inc.
Author Information
- 1Chair, Task Force 4, Rochester, NY
- 2Vice Chair, Task Force 4, Stillwater, Okla
- 3Staff Executive, Task Force 4, Leawood, Kan
- 4Staff Executive, Task Force 5, Washington, DC
- CORRESPONDING AUTHOR: Jan Carter, MBA, American Academy of Family Physicians, 11400 Tomahawk Creek Parkway, Leawood, KS 66211-2672, jcarter{at}aafp.org
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- Article
- Abstract
- INTRODUCTION
- BRAND-POSITIONING STRATEGY
- COMMUNICATIONS PLAN FOR FAMILY PHYSICIANS
- COMMUNICATIONS PLAN FOR OTHER PHYSICIANS AND HEALTH CARE PROVIDERS
- COMMUNICATION PLAN FOR MEDICAL STUDENTS
- COMMUNICATION PLAN FOR GOVERNMENT AND OTHER PURCHASERS OF HEALTH CARE
- COMMUNICATION PLAN FOR THE PUBLIC (PATIENTS)
- SUMMARY AND CONCLUSIONS
- RECOMMENDATIONS
- APPENDIX A. RESEARCH IN SUPPORT OF FFM TASK FORCE 4 REPORT
- Communication Plan for Other Physicians and Health Care Providers
- Communications Plan for Medical Students
- Communication Plan for Patients
- OTHER SOURCES
- Acknowledgments
- Footnotes
- REFERENCES
- Figures & Data
- eLetters
- Info & Metrics