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Research ArticleTask Force Reports (Online Only)

Task Force Report 4. Report of the Task Force on Marketing and Communications

John C. Dickinson, Kenneth L. Evans, Jan Carter and Kevin Burke
The Annals of Family Medicine March 2004, 2 (suppl 1) S75-S87; DOI: https://doi.org/10.1370/afm.137
John C. Dickinson
MD
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Kenneth L. Evans
MD
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Jan Carter
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Kevin Burke
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Figures

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    Figure 1.

    The new identity of family physicians.

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    Figure 2.

    The messages to medical students.

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    Figure 3.

    Organizational relationships of the career development program for family physicians.

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    Figure 4.

    Example of comprehensive family medicine career development program approach to fostering careers in family medicine.

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The Annals of Family Medicine: 2 (suppl 1)
The Annals of Family Medicine: 2 (suppl 1)
Vol. 2, Issue suppl 1
1 Mar 2004
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Task Force Report 4. Report of the Task Force on Marketing and Communications
John C. Dickinson, Kenneth L. Evans, Jan Carter, Kevin Burke
The Annals of Family Medicine Mar 2004, 2 (suppl 1) S75-S87; DOI: 10.1370/afm.137

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Task Force Report 4. Report of the Task Force on Marketing and Communications
John C. Dickinson, Kenneth L. Evans, Jan Carter, Kevin Burke
The Annals of Family Medicine Mar 2004, 2 (suppl 1) S75-S87; DOI: 10.1370/afm.137
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  • Article
    • Abstract
    • INTRODUCTION
    • BRAND-POSITIONING STRATEGY
    • COMMUNICATIONS PLAN FOR FAMILY PHYSICIANS
    • COMMUNICATIONS PLAN FOR OTHER PHYSICIANS AND HEALTH CARE PROVIDERS
    • COMMUNICATION PLAN FOR MEDICAL STUDENTS
    • COMMUNICATION PLAN FOR GOVERNMENT AND OTHER PURCHASERS OF HEALTH CARE
    • COMMUNICATION PLAN FOR THE PUBLIC (PATIENTS)
    • SUMMARY AND CONCLUSIONS
    • RECOMMENDATIONS
    • APPENDIX A. RESEARCH IN SUPPORT OF FFM TASK FORCE 4 REPORT
    • Communication Plan for Other Physicians and Health Care Providers
    • Communications Plan for Medical Students
    • Communication Plan for Patients
    • OTHER SOURCES
    • Acknowledgments
    • Footnotes
    • REFERENCES
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Cited By...

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More in this TOC Section

  • Task Force Report 2. Report of the Task Force on Medical Education
  • Task Force 1. Report of the Task Force on Patient Expectations, Core Values, Reintegration, and the New Model of Family Medicine
Show more Task Force Reports (Online Only)

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