Research ArticleOriginal Research

An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

Janelle Applequist and Jennifer Gerard Ball
The Annals of Family Medicine May 2018, 16 (3) 211-216; DOI: https://doi.org/10.1370/afm.2220

Article Information

vol. 16 no. 3 211-216
DOI 
https://doi.org/10.1370/afm.2220
PubMed 
29760024
Published By 
The Annals of Family Medicine
Print ISSN 
1544-1709
Online ISSN 
1544-1717
History 
  • Received for publication August 29, 2017
  • Revision received November 21, 2017
  • Accepted for publication December 5, 2017
  • Published online May 14, 2018.
Copyright & Usage 
© 2018 Annals of Family Medicine, Inc.

Author Information

  1. Janelle Applequist, PhD1 and
  2. Jennifer Gerard Ball, PhD2
  1. 1Zimmerman School of Advertising and Mass Communications, University of South Florida, Tampa, Florida
  2. 2Klein College of Media and Communication, Temple University, Philadelphia, Pennsylvania
  1. CORRESPONDING AUTHOR: Janelle Applequist, PhD, Zimmerman School of Advertising and Mass Communications, University of South Florida, 4202 E Fowler Avenue, CIS 1040, Tampa, FL 33620, applequist{at}usf.edu

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